One of the most important aspects to building link popularity are backlinks. They are essential for ranking on google. Your website cannot be searched and indexed by search engines without backlinks. If you want your site to be exposed you MUST have backlinks.
Huge efforts on your part to gain Google page rank will rely greatly on participating in aSEO, link market campaign and Search Engine Optimization. Search engines value a site’s popularity based on its rankings. They also view a site as more important the higher its popularity rank. It is also true that websites are analyzed using different methods such as but not limited to, good content, loading speed etc; all of which plays a role in page ranking.

Backlinks are one of the most important aspects search engines look at when ranking a site.

Backlinks are when a link to your site is placed on another website to direct traffic to you. The quantity of backlinks your website has will determine its popularity and importance. A backlink is just another website placing a link of your website to their own website that will direct traffic to your site when it is clicked. One backlink is considered one vote for your site, the more you have the higher your google page rank will become.

Why are backlinks so Important?

• The best platform to share links for exposure & maximizing profit potential.
• Search engines generates traffic; Backlinks generates targeted traffic to websites.
• Participating in the link market effectively increases popularity and Rank in SERP.

If you ever had doubt about the importance of backlinks and its role in ranking on google then take a look at this article from the NY Times.